Potter Moore, a cosmetic company specialising in creams, fragrants and perfumes
Cranney and McCabe Communications design brief was quite unique for this company, PotterMoore secured a contract with Macy’s in NewYork to supply a top end line into their beauty department - this brand once completed was exclusive to and can only be purchased in Macys.
Cranney & McCabe were instrumental in the development, design and delivery of all the packaging and labelling and support print medium but also assisted in the design and development of this exclusive product line all supported with press advertising. This has secured Cranney & McCabe as the number one choice for Potter Moore when they have a new poduct line in development.
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